Privacy Policy

Who we are

Our website address is:

The site is owned by the Swedish registered company Digital Heart, owned by Linn Lindström.

Contact information is found here

What personal data we collect and why we collect it


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.


We use Google Analytics to better understand the behavior of our visitors and try to determine which content is most interesting to you, as well as how you found us (for instance through a link on social media). As a default Google Analytics does not collect personally identifiable information.

Who we share your data with

WordPress plugins used to improve usability of the site

Shareaholic – sharing buttons on pages and blogposts

All in one SEO pack – improving searchability to make it easier for you to find our content

Disqus – for commenting functionality

Mailchimp – if you decide to subscribe to our newsletter and email communication

Google – Google Analytics (part of Google Marketing Platform)

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

To Google servers, for Google Analytics purposes. Google servers may be located outside of the EU territory. However, Google is certified according to the Privacy Shield. More information in Swedish is found here.